Product innovation and improvement involves understanding what consumers want. There may be a multitude of factors driving these consumer trends. To stay ahead, we need to empathise and take action.

To be trained in conducting observational studies, interviews, and focus groups. you can identify new opportunities for your company.

From design thinking methodology to food product innovation. Exploring the business and technical perspectives for development of new product concepts,

The workshop takes into consideration consumer needs & preferences through user empathy studies, generation of concepts from the identified needs, and maximize commercial viability through systematic planning of the product development process.

The workshop allows participants to gain an understanding of different types of sensory techniques, uses and analysis. Participants will be able to apply sensory evaluation skills to better understand food products.

The skills gained are important to decide the feasibility of a new launch or make improvement to an existing product. Using the knowledge we have on the consumer market in Singapore, we will provide insights and how to successfully conduct and analyze a sensory evaluation.

With the goal of increasing and enhancing the food safety and hygiene standards, the course will introduce effective and holistic approach towards managing, implementing and upholding food safety and hygiene within their premises.

Quoting real case studies, topics covered includes food safety risk analysis, safety risks in food supply chain, impact of food-borne illnesses and Good Hygiene Practices so that participants will be able to equip themselves with the ability to tackle these issues after this training.

Food label is one of the most important and direct means for sellers to communicate product information to buyers. It is one of the primary means by which consumers differentiate between individual foods and brands to make informed food choices at point of sale.

We will introduce the methods to generate the label or verify the label to ensure compliance with Singapore Food Regulation.